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PRIVACY POLICY

North Star Emergency Services, Inc. 

Date: 11/19/2025  

 

 

Last Updated: November 19, 2025  

 

Thank you for visiting the website and using the services (the “Site Services”) of North Star Emergency Services, Inc., dba NORCAL Ambulance (“North Star,” “NORCAL Ambulance,” “we,” “our,” or “us”). Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy (the “Policy”) outlines and describes the types of information we may collect from you or that you may provide to us when you visit our website and our practices regarding how we may collect, use, protect, and disclose your personal information when you visit our website or use the Site Services. This Policy applies only to information collected online through the Site Services and does not apply to any other data collection or processing. 

 

Please read this Policy carefully to understand our policies and practices regarding your personal information and data, and how we will treat it. By using and accessing any of the Site Services, you agree to the collection, use, and disclosure of your information as described in this Policy. If you do not agree to this Policy, please do not use or access any of the Site Services. 
 

CHANGES TO THIS POLICY 

 

We reserve the right to update or modify this Policy at any time, and from time to time, without prior notice to you, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. Such changes, modifications, additions, or deletions will be posted on this page, and shall be effective immediately upon notice thereof, which may be given by means including, but not limited to, issuing an e-mail to any e-mail address provided by you or posting the revised policy on this page. The “Last Updated” date at the top of this Policy will be revised accordingly. You acknowledge and agree that it is your responsibility to review the site and this Policy and be aware of any modifications. We recommend reviewing this Policy periodically to stay informed about our practices. 

 

Your continued use of the site after any modification, change, or update to our Policy will constitute your: (a) acknowledgment of the modified policy; and (b) agreement to abide and be bound by the modified Policy. 

 

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION 

 

To provide the Site Services, when you visit or use our Site Services, we may collect Personal Information about you that you voluntarily provide to us. “Personal information” means information that identifies, relates to, or could reasonably be linked directly or indirectly with a particular individual, such as your name, email address, phone number, and any other information you voluntarily choose to provide. We may collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with the Site Services. 

 

Generally, in addition to the specific uses set out below, we may use information we collect about you to 1) communicate with you, 2) provide the Site Services to you, 3) comply with any applicable legal obligations, 4) enforce any applicable terms of service, and 5) to protect or defend the Site Services, our rights, and the rights of our users or others. 

 

Personal Information is not sold, rented, or otherwise disclosed to any third-parties except to service providers as necessary for business operations or as required by law. All third-parties who Personal Information is disclosed to perform functions on our behalf, agree to use Personal Information only for authorized purposes, and protect the confidentiality of all Personal Information disclosed. 

 

WHAT PERSONAL INFORMATION WE COLLECT 

 

The types of personal information we obtain about you depends on how you interact with our Site Services. The following sections describe the categories and specific types of personal information we collect. 

 

Information We Collect Directly from You Through the Site Services 

 

Information that you directly submit to us through our Site Services may include: 

  • Basic contact details including your name, address (including street number and name, the city, state, zip code, and country), phone number, and email. We typically only request that you provide an e-mail address on the contact form, although more information may be requested if chat is available through the Site Services for you to participate in any online chat. 

  • Client support information including the information you choose to include in communications with us, for example, when sending a message through the Site Services. 

  • Any information or documents that you send to us for review. 

 

Some features of the Site Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features. 

 

Please do not submit any Sensitive Information through the site. “Sensitive Information” is defined as any confidential, proprietary or sensitive personally identifiable information, such as, but not limited to, (a) Social Security Numbers, (b) dates of birth, (c) driver’s license number, or (d) credit card, bank account, or other financial information. If you submit any Sensitive Information through the Site Services, you do so at your own risk and we will not be liable to you or responsible for consequences of your submission. 

 

Information We Collect Through Cookies 

 

We also may automatically collect certain information about your interaction with the Site Services to help us to increase the performance of and to better manage content on our website, software, and services by informing us what content is effective and how you interact with it (“Usage Data”). To collect the Site Services and Usage Data, we may employ various tracking technologies, such as cookies, pixels, and similar technologies (collectively, “Cookies”). Usage Data may include information about how you access and use our Site Services and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Site Services. For more information on our use of cookies and similar technologies, including instructions on how to opt-out, please refer to our Cookies section below. While you may be able to opt out on certain tracking features, others may be necessary for the operation of our website, software, and services. 

 

Information We Obtain from Third-Parties 

 

Finally, we may obtain information about you from third-parties, including from service providers who may collect information on our behalf, such as: 

  • Companies who support our Site Services. 

  • When you visit our Site Services, open or click on emails we send you, or interact with our Site Services or advertisements, we, or third-parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies. These help us better manage content on our website, software, and services by informing us what content is effective. 

 

Any information we obtain from third-parties will be treated in accordance with this Policy. We are not responsible or liable for the accuracy of the information provided to us by third-parties and are not responsible for any third-party’s policies or practices. For more information, see the section below, Third-Party Websites and Links. 

 

HOW WE USE YOUR PERSONAL INFORMATION 

  • Providing Products and Services. We use your personal information to provide you with the Site Services in order to perform our contract with you. 

  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as 1) to send marketing, advertising, and promotional communications by email, text message, or postal mail, and 2) to show you advertisements for products or services. This may include using your personal information to better tailor the Site Services and advertising on our Site Services and other websites, or to communicate with you about our products, services, promotions, and events. 

  • Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Site Services, it is your responsibility for keeping any account credentials safe. We highly recommend that you do not share any usernames, passwords, or other access details with anyone else. If you believe any account has been compromised, please contact us immediately. 

  • Communicating with you. We use your personal information to provide you with client support and improve our Site Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you. 

  • Text Message Opt-In Data: If you opt in, we may collect and store your phone number for SMS communications. 

By providing your mobile number and opting in to receive messages, you consent to receive text messages from us, including any service-related communication. Message and data rates may apply. You can opt out at any time by replying “STOP” to any message. 

 

COOKIES 

 

To collect website data, we may employ various tracking technologies, such as cookies, web beacons, and analytics software, that help us better manage content on our website, software, and services by informing us what content is effective. We use Cookies to power and improve our Site Services (including to remember your actions and preferences), to run analytics, and to better understand user interaction with the Site Services (in our legitimate interests to administer, improve, and optimize the Site Services). We may also permit third-parties and services providers to use Cookies on our Site Services to better tailor the services, products, and advertising on our Site Services and other websites. 

 

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Site Services, including certain features and general functionality, to work incorrectly or no longer be available. While you may be able to opt out on certain tracking features, others may be necessary for the operation of our website, software, and services. Additionally, blocking Cookies may not completely prevent how we share information with third-parties such as our advertising partners. 

 

When you visit our Site Services, we may track information about your visit and store that information in web server logs, which are records of the activities on our sites. The servers automatically capture and save the information electronically. The information we collect in web server logs helps us administer the site, analyze its usage, protect the website and its content from inappropriate use, and improve your experience as the user. Examples of the information we may collect include: 

  • your unique Internet protocol address; 

  • the name of your unique Internet service provider; 

  • the town/city, county/state, and country from which you access our website; 

  • the kind of browser or computer you use; 

  • the number of links you click within the site; 

  • the date and time of your visit; 

  • the web page from which you arrived to our site; 

  • the pages you viewed on the site; and 

  • certain searches/queries that you conducted via our website(s). 

 

CALIFORNIA PRIVACY RIGHTS ACT (“CPRA”) EXEMPTION 

 

As of the effective date of this Policy, the CPRA does not apply to North Star Emergency Services, Inc. Should our data practices change in the future, this Policy will be updated to reflect any relevant changes in compliance. 

 

We will try to accommodate your concerns regarding any of your personal information or this Policy, but we can make no guarantees that we can resolve all accommodation requests in every manner requested. 

 

THIRD-PARTY WEBSITES AND LINKS 

 

Our Site Services may provide links to websites or other online platforms operated by third-parties. Except as otherwise discussed in this Policy, this document only addresses the use and disclosure of information that we collect from you. Other websites accessible through our website or the Site Services have their own privacy policies and data collection, use, and disclosure practices. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions to see how they collect, store, secure, and process your personal information and data. We are not responsible for the policies or practices of third-parties, including any third-party site or other products and services used in connection with the Site Services and we do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Site Services and/or users of those third-party platforms without limitation as to its use by us or by a third-party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Site Services. 

 

CHILDREN’S DATA AND INFORMATION 

 

Our Site Services are not intended for children under thirteen (13) years of age. The use of our Site Services by minors is strongly regulated. No one under the age of thirteen (13) may provide any personal information or data to or on our site or services. We do not knowingly collect personal information from children under the age of thirteen (13), unless provided by the minor’s parent or legal guardian. If you are under thirteen (13), do not use or provide any information on this site, our services, through any of their features, use any interactive or public comment features of the site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any user name you may use. If we learn we have collected or received personal information from a child under thirteen (13) without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under thirteen (13), please contact us immediately. 

 

We comply with the requirements of the Children’s Online Privacy Protection Act. You must be at least eighteen (18) years old to have our permission to use the Site Services. If you are between the ages of thirteen (13) and seventeen (17), or under the age of majority where you live, you represent that your legal guardian has reviewed and agreed to this Policy. 

 

SECURITY AND RETENTION OF YOUR INFORMATION 

 

We take reasonable organizational, technical, and physical security measures to protect personal information within our organization. Our site follows reasonable best practices in cybersecurity to protect the integrity and accessibility of our content. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. If you have reason to believe personal information has been compromised, please promptly contact us. 

 

Communications sent through any third-party sites or services will be governed by those third-parties’ privacy policies and will be subject to the security requirements and protocols used by those third-parties. 

 

How long we retain your personal information depends on different factors, such as whether we need the information to maintain any account on your behalf, to provide the Site Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. Additionally, we may also retain certain information for internal analysis purposes. This information is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our services or we are legally obligated to retain this data for longer time periods. 

 

COMPLAINTS 

 

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below. We take your privacy seriously and wish to do what we can reasonably do to protect your personal information, but we cannot and do not make any guarantees that we can resolve every privacy issue in every manner requested. If you have any recommendations on what we can do better regarding privacy and privacy protections, including any revisions or updates to this Policy, please feel free to reach out to us and we may take your comments under consideration. 

 

CONTACT US 

 

If you have any questions about this Policy, please contact us at info@norcalambulance.com and we will try to address or resolve your concerns. Response times may vary, but we promise we will take all commercially reasonable steps to ensure that we respond in an efficient, thoughtful, and timely manner. 

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